I've been thinking about this post in relation to flash and websites and the lack of detail that most websites have. I spend most of my time laying out boxes and dealing with functional things that I dont make many things this rich in detail. I've seen a few things that have tried but the thing that sicks in my mind from the post is how so many print designers are trying so hard to push the idea of motion and energy into things that are flat. The great thing about flash is that you can make these things move and animate, the thing that is difficult is to make this animation this perfected, dynamic and rich. Some would say that doing it on the timeline is where it is at but I feel like I need to write some classes to dynamically create this type of effect to any element on any event. Imagine you click submit and rather then getting a progress bar you get a sparking explosion of light and graphs. All it is doing is distracting the user from the time that it is taking to save what they have submitted but why not use this time to impress them with visuals. I've been making flash sites for a long time and the thing that sells is this stuff, some would argue that it is annoying but it is also the same thing that gets people hooked. It's not for everything but for some audiences there is nothing better. Stay tuned!